Can You Buy Event Participant Insurance for an Ironman?

In a word: No.

Who’s to blame for that? WTC or Active or Allianz — depending on who you ask.

Despite the fact that last fall Active unveiled a much ballyhooed race registration insurance program for all races on its platform, it does not appear to be possible to buy it for World Triathlon Corporation (commonly known as Ironman Co.) Ironman events. That is to say: I don’t know if you can buy it for Ironman-distance events put on by other race organizers and some people have reported success buying it for WTC’s 70.3 and 5150 races. But, when I tried to purchase the insurance for IM Coeur d’Alene, it was not possible.

In an interview with Slowtwitch, Active explained that the when athletes registered for races on Active’s system, they would have the option of purchasing a $7 insurance plan through Allianz insurance. This was something Allianz and Active were providing — NOT the race organizer. If the athlete then had to pull out before the race and never started, they could make a claim — and would have to go through a normal claim process like with any insurance — and get their registration money back. Obviously, for a $670 Ironman (once you pay the extra “convenience fees” from Active) that you have to register for nearly a year in advance, this is a deal. Active told Slowtwitch at the time that it would be available for all races and that, basically, they were counting on a lot of people paying the $7 for smaller, cheaper races and that it would balance out. They explicitly said, at the time, that it WAS available for Ironman races.

Now, not so much.

Checking around it seems that some people were able to purchase the insurance when they registered for Ironmans right after it was announced. But, then that stopped.

When I registered for IM CDA, the insurance wasn’t an option in the registration process. So, I called Allianz to purchase it directly. The Allianz rep told me it was only a product offered through Active, so I needed to call Active. He transferred me.

The woman at Active told me if it wasn’t an option in the registration process online, then that meant that the race organizer (in this case: WTC) wasn’t offering it. If the race organizer hadn’t decided to provide this option, then I couldn’t buy it directly through Active. (Which, on a side point, doesn’t even make any sense, because it’s an Active/Allianz insurance product that has nothing to do with the race organizer. The race organizer carries no risk for the product or cost, so why shouldn’t you be able to purchase it directly.)

The Active rep then said that no Ironman races offer the insurance option, because of a policy of USAT. I said you mean WTC, because USAT is USA Triathlon and why would a national governing body have a policy that doesn’t allow athletes to insure their most high-risk race registrations?

And, she said, nope, USAT has a policy.

Um, ok. Phone call ended.

Then, I emailed WTC/the race organizers and asked them. I got a perfectly nice email back that said:

We are not mandating that type of insurance for our events, but I am sure you are more than welcome to purchase it through Active if you want their coverage.

So, right. Obviously, I emailed them back saying that wasn’t exactly what Active had said. But, I haven’t gotten a response.

The more I think about it, the more it makes no sense. In theory, Allianz and Active are third-party providers. Their plan, all along, was to sell insurance, take on that risk, and make money. The race organizer gets the registrations either way; they don’t have to offer the refunds. It seems the options for what happened then are limited: Either Allianz and Active realized they weren’t going to make money on Ironman races, so they came up with a fake policy. But, why couldn’t they have just charged more for Ironmans and then the business model would make sense again and most people would pay $40 to insure that expensive a race? Or, USAT really banned them from selling it, which, I dunno, doesn’t seem logical. Or, WTC, which does a whole LOT of business with Active, basically came up with a policy and told them that was not going to be an option for their races. I don’t know why they’d do that, but I do know WTC signs a whole lot of contracts with vendors and cities and hotels and every part of the experience that they can sell you, so it seems like they must have some reason up their sleeve?

Have you been able to buy registration insurance for a race?

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